[{"id":397978697961,"handle":"january-2022","updated_at":"2024-10-15T06:49:31-04:00","published_at":"2022-01-02T17:19:04-05:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"2022 New Products","body_html":""},{"id":405375385833,"handle":"dickel","title":"Dickel","updated_at":"2024-09-05T06:00:06-04:00","body_html":"\u003cp style=\"background: white; margin: 6.0pt 0cm 6.0pt 0cm;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #202122;\"\u003eGeorge Dickel\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #202122;\"\u003e is a brand of Tennessee whisky produced in Tullahoma, in Coffee County, Tennessee. Today owned by Diageo, the modern brand was introduced in 1964, though the distillery has a longer history. Whisky production and aging takes place at the Cascade Hollow Distillery, which offers tours to the public and is part of the American Whiskey Trail. George Dickel operates the second largest distillery in Tennessee, selling 130,000 cases in 2013, while the largest is Jack Daniel's, which sold 11,500,000 cases the same year. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 6.0pt 0cm 6.0pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Arial',sans-serif; color: #202122;\"\u003eThe brand's labels use the traditional Scottish spelling of \u003ci\u003ewhisky\u003c\/i\u003e, instead of the more common American English spelling: \u003ci\u003ewhiskey\u003c\/i\u003e. According to the company, this is because Dickel believed his product to be as smooth and high in quality as the best Scotch whiskies.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-05-27T02:37:25-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Dickel"}],"published_scope":"global","image":{"created_at":"2023-04-04T20:05:41-04:00","alt":null,"width":1600,"height":600,"src":"\/\/thewineprovidore.com.au\/cdn\/shop\/collections\/Shopify_Banner_3fc7be5c-4b7e-44e9-8861-521039ca2011.jpg?v=1680653142"}},{"id":85750808660,"handle":"whisky-by-brand","updated_at":"2024-10-15T06:42:25-04:00","published_at":"2019-01-29T06:20:44-05:00","sort_order":"best-selling","template_suffix":"sub-collections","published_scope":"global","title":"Whisky by Brand","body_html":"","image":{"created_at":"2021-11-17T19:54:22-05:00","alt":null,"width":4800,"height":1800,"src":"\/\/thewineprovidore.com.au\/cdn\/shop\/collections\/SHOPIFY_NEW_BANNERS_whisky_store_1.jpg?v=1637196863"}},{"id":9281634332,"handle":"whisky","updated_at":"2024-10-15T06:49:38-04:00","published_at":"2017-10-13T23:51:41-04:00","sort_order":"price-asc","template_suffix":"","published_scope":"global","title":"Whisky Store","body_html":"","image":{"created_at":"2019-08-07T14:33:02-04:00","alt":"","width":1600,"height":600,"src":"\/\/thewineprovidore.com.au\/cdn\/shop\/collections\/Banner_Whiksy_Store.jpg?v=1565202782"}}]
["GEORGE DICKEL","NON PERSONALISED GEORGE DICKEL","Non Personalised Whiskey","Whiskey","Whisky","Whisky Store"]
George Dickel Superior No. 12 Tennessee Whisky combines older whiskies selected by Master Distiller, John Lunn to create a deeper and more assertive flavours while still maintaining Dickel's signature, incredibly smooth finish. Unconventionally the bottles use the traditional Scottish spelling of whisky (as opposed to whiskey). This is because George believed his product to be as smooth and high in quality as the best Scotch whiskies, and it's hard to argue here. The whiskey has enormous depth, range and personality - considered by many to be the gold standard of Tennessee Whiskey.