George Dickel is a brand of Tennessee whisky produced in Tullahoma, in Coffee County, Tennessee. Today owned by Diageo, the modern brand was introduced in 1964, though the distillery has a longer history. Whisky production and aging takes place at the Cascade Hollow Distillery, which offers tours to the public and is part of the American Whiskey Trail. George Dickel operates the second largest distillery in Tennessee, selling 130,000 cases in 2013, while the largest is Jack Daniel's, which sold 11,500,000 cases the same year.
The brand's labels use the traditional Scottish spelling of whisky, instead of the more common American English spelling: whiskey. According to the company, this is because Dickel believed his product to be as smooth and high in quality as the best Scotch whiskies.
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